WHY SMALL BUSINESS SHOULD USE CROWDSOUCING TO DESIGN A LOGO

Every business needs a logo to brand their business and make a memorable impression on their target customers. A good-looking and well-designed logo can not only give business an appearance of being experienced and professional, it can also help business catch the attention of more potential customers and make a lasting impression on every potential customer.
There are a number of ways for businesses to get a logo designed. From hiring a logo design firm to using a DIY designing tool to working directly with an in-house or a freelance logo designer. However, for small business owners with limited budget and time, using any of these solutions could result in unnecessary waste of time and money. Hiring a design firm could be really expensive, and finding the right designer could be an overwhelming process as well. This is where crowdsourcing comes into play, it provides a simple and easy solution for businesses to get a logo designed at affordable costs.
Crowdsourcing marketplaces
The concept of crowdsourcing – collectively tapping into a huge crowd of talented people to generate concepts, ideas and solutions – is nothing new. But the use of crowdsourcing for design projects is very disruptive in the design industry. The emergence of crowdsourcing marketplaces like witmart and 99designs, gives small business owners the opportunity to work with thousands of logo designers from around the world by hosting a design contest online.
How it works
Small business owners post a design contest online covering what they’re looking for in a logo, and invite the designer community to participate in the contest by submitting their original designs, then business owners select a logo design they love and pay the winning designer. It’s simple but powerful. If I haven’t explained it clearly enough, there’s a video you can watch to learn more on how a logo design contest works.
The advantages of crowdsourcing
Offers diversity of talents
When working with a design firm or a logo designer, business owners are stuck with their aesthetics and their concept. Hosting a design contest gives businesses instant access to thousands of designers from around the world. Typically, small business owners can expect to have anywhere from 20 to 65 designers working on their logo for a design contest, which translates to many different design ideas and concepts to choose from.
Cost-effective
Posting a logo design contest costs anywhere from $99 to $549 depending on the design package you choose. Business owners can expect to receive 50+ different logo designs on average for a design contest, which means the cost per logo design could be as low as $2!
Time-saving
Hosting a logo design contest is a fairly simple process. All you need to do is wait for the design entries roll in and choose the design you love. There’s no need to make many appointments for face-to-face meetings, which cuts the unnecessary waste of time on travel and meetings.
Risk-free
Most crowdsourcing marketplaces offer a 100% money back guarantee for contest holders. You get a 100% refund if you don’t receive any designs that you like. You only pay for the logo you want to keep! There’s nothing to lose.
It’s fun!
The opportunity to explore the creativity of many talented individuals could be exciting and fun!
Sum up
Crowdsourcing is a simple and affordable way to get a logo designed online. It offers flexibility, variety and simplicity, which are exactly what the majority of small businesses need nowadays. It is not a secret that crowdsourcing is booming and will continue to disrupt the market.
Are you looking for a logo for your business? Why not try posting a logo design contest of your own today?